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"In just a week my skin cleared up and my complexion evened out. The pigment spots on my face faded. I love this serum."

- Elle L., client

"This serum instantly enhances the skin radiance and eliminates the tight, uncomfortable feeling I have because of my very dry skin."

- Yana B., client

(13 customer reviews)

Pure Beauty Face Serum

£ 29.90

In stock

30 ml

Revitalizing serum with immediate brightening and lifting effect

100% Natural serum that deeply hydrates, brightens, and revitalizes dull skin. It smooths imperfections, and reduces redness and fine lines, while soothing and slightly firming the skin. Enriched with antioxidants for protection against premature aging.

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"In just a week my skin cleared up and my complexion evened out. The pigment spots on my face faded. I love this serum."

- Elle L., client

+ FREE food plan on all orders!

+ FREE home workout plan on all orders over £30

+ FREE yoga plan on all Wellness tea orders!

Instant brightening effect Radiant and hydrating care in every drop

Natural serum for healthy and vibrant skin that instantly revitalizes and provides all-day antioxidant protection

After years of dedication to healthy harmony and making our clients feel better in their bodies, the desire to do more naturally arose in us. That’s why we’re expanding our product range with an innovative and all-natural product that refreshes the skin and protects it from everyday environmental aggressors.

Our product development’s innovative spirit and deep expertise form the solid foundation upon which this serum is built.

Every drop of this liquid gem works in depth to brighten your skin and make it smoother and softer. It effectively reduces imperfections and fine lines while soothing, lifting and toning. Rich in antioxidants, this serum protects the skin from free radicals and minimizes the damaging effects of the environment, preventing premature aging.

We are delighted to introduce to you the result of our creativity, combined with the professional insights of our dermatology and cosmetology consultants. The serum is designed for the independent and confident woman, who embodies both strength and softness. As is the formula of Pure Beauty serum.

Treat your skin to revitalizing care with a pure formula that enhances your natural beauty. 

+ FREE food plan on all orders

+ FREE home workout plan on all orders over £30

+ FREE yoga plan on all Wellness tea orders!

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Pure care in each drop

Enrich your skin care with the valuable and concentrated efficacy of niacinamide, retinol, white tea and aloe.

The tired, faded appearance of our skin reflects the toll of our hectic daily lives, signaling a need for more nourishing skincare. Dehydrated and marred by fine lines and blemishes, our skin tells us it’s time to significantly enhance our skincare routine.

Pure Beauty serum restores the vitality and radiance of your skin. Its gentle firming effect rejuvenates its appearance and reduces the visibility of fine lines. The complexion becomes more even. Instantly, your skin rewards you with a flawless look that you’ll be insatiable for.

Dare to exceed the wildest expectations for skin radiance. 

Discover

natural beauty

IMMEDIATE

brightening
and lifting effect

IMMEDIATE
brightening
and lifting effect

All-natural Refreshing formula

Pure Beauty serum with vit. C revitalizes and brightens your skin. Its subtle firming action rejuvenates your appearance, diminishing fine lines for a more even complexion. Experience an instant transformation to a flawless look that you’ll absolutely adore. 

WOWTEA-WEB-Beauty-Line-Serum-Ingredients-Retinol
Retinol has prominent anti-aging properties. It stimulates cell renewal, helps brighten the complexion and reduces the appearance of fine lines. Its regular use smoothes the skin and reduces visible skin imperfections.
WOWTEA-WEB-Beauty-Line-Serum-Ingredients-Resveratrol
Resveratrol offers hydration, antioxidant protection, reduces inflammation, and enhances skin elasticity without clogging pores.
WOWTEA-WEB-Beauty-Line-Serum-Ingredients-White-Tea
Rich in antioxidants, white tea protects against the harmful effects of free radicals. It prevents premature skin aging and helps maintain a youthful appearance. It also has skin-soothing properties, which reduce redness and inflammation on the face.
WOWTEA-WEB-Beauty-Line-Serum-Ingredients-Aloe
Aloe holds the crown in beauty care for its soothing, hydrating and anti-inflammatory properties. It helps to fully hydrate the skin and is especially beneficial for sensitive and very dry skin.
WOWTEA-Ingredients-Icons-_Retinol

Retinol

WOWTEA-Ingredients-Icons-_Resveratrol

Resveratrol

WOWTEA-Ingredients-Icons-_White-tea

White tea

WOWTEA-Ingredients-Icons-_aloe-copy

Aloe

WOWTEA-Ingredients-Icons-_Retinol Retinol

Retinol has prominent anti-aging properties. It stimulates cell renewal, helps brighten the complexion and reduces the appearance of fine lines. Its regular use smoothes the skin and reduces visible skin imperfections.

WOWTEA-Ingredients-Icons-_Resveratrol Resveratrol

Resveratrol offers hydration, antioxidant protection, reduces inflammation, and enhances skin elasticity without clogging pores.

WOWTEA-Ingredients-Icons-_White-tea White tea

Rich in antioxidants, white tea protects against the harmful effects of free radicals. It prevents premature skin aging and helps maintain a youthful appearance. It also has skin-soothing properties, which reduce redness and inflammation on the face.

WOWTEA-Ingredients-Icons_Hyaluron Aloe

Aloe holds the crown in beauty care for its soothing, hydrating and anti-inflammatory properties. It helps to fully hydrate the skin and is especially beneficial for sensitive and very dry skin.

Reveal your Pure Beauty, reveal:

Easy application and fast absorption into the skin without greasy residues

1.

Dispense 2-3 drops onto your palm or fingertips. 

2.

Gently massage the serum into the skin of your face, neck, and décolleté using light, circular motions. 

3.

Enjoy radiant and firm skin 

Dispense 2-3 drops onto your palm or fingertips.

1.

Gently massage the serum into the skin of your face, neck, and décolleté using light, circular motions.

2.

Enjoy radiant and firm skin

3.

* For optimal results, apply the Pure Beauty cream once the serum has been absorbed.

Your skin will love it for a reason

I have been using it for almost a month and I can say that no other product has made my skin so fresh. It evens out the little redness that I had. I literally feel like I have new skin.

Maria M.

Verified Customer
The serum moothed out the fine lines around my eyes, and my skin feels plumper, which really won me over.

Zoe G.

Verified Customer
I’ve been receiving more compliments on my skin since I started using the serum. It cleared up the bumps from my acne, absorbs quickly, and is super lightweight. It works great for oily skin like mine.

Mira H.

Verified Customer

If you have any
questions, don’t
hesitate and contact us.

Pure Beauty Face Serum

Deeply nourishing & moisturizing cream


100% Natural deeply nourishing cream. It combines squalane, jojoba, and shea oils to provide your skin with moisturizing and softening care. Enriched with rosehip oil, white hibiscus extract, and grapeseed oil, it also provides antioxidant protection to your skin. This cream improves hydration and elasticity and makes your skin look radiant and smooth. 

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13 reviews for Pure Beauty Face Serum

  1. A

    Amelia King Pure Beauty Face Serum
    Verified owner

    I’m thrilled with the Pure Beauty Serum. It absorbs quickly and doesn’t leave a greasy residue, which is perfect for my oily skin. My complexion is glowing, and I’ve noticed a significant improvement in my skin texture.

    Helpful?
    0 0
  2. A

    Aria Harris Pure Beauty Face Serum
    Verified owner

    This serum is a miracle worker! My skin feels so much smoother and looks brighter since I started using it. The formula is high-quality, and it doesn’t irritate my sensitive skin. I’m a fan for life!

    Helpful?
    0 0
  3. M

    Mia Mitchell Pure Beauty Face Serum
    Verified owner

    I’ve been using the Pure Beauty Serum for a month now, and my skin has never looked better. It feels incredibly hydrated and looks so radiant. Highly recommend it for anyone looking to enhance their skincare routine!

    Helpful?
    0 0
  4. A

    Ava Thompson Pure Beauty Face Serum
    Verified owner

    I’m so impressed with the Pure Beauty Serum. It delivers on its promises. My skin looks and feels fantastic—smooth, even, and glowing. Plus, a little goes a long way, so it’s great value for money!

    Helpful?
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  5. A

    Alice Wood Pure Beauty Face Serum
    Verified owner

    I can’t say enough good things about the Pure Beauty Serum. It has transformed my skin from dull and tired to radiant and refreshed. It’s gentle yet effective, and I’ve noticed a visible difference in just a week.

    Helpful?
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